Professional services group Gateley, is showing its support for girls in sport by partnering up with cricket apparel range, Maiden, supplying around 20 girls from the ages of 9-23.
Maiden Cricket, started by schoolgirls Honor (16) and Cat (15), was created after the sisters were fed up with a lack of cricket clothing available to young female sportswomen. The only options available were unflattering, old, hand-me-downs from brothers or uncomfortable unisex options. With the support of their family, these two teenage entrepreneurs have created four pieces of kit: Night Watch Trousers, Pace Pullover, Mid – On Top and Test Match Trousers.
Andlyn White, Responsible Business Manager at Gateley expresses her support of Maiden, saying,
“We are proud to champion this inspiring small business that supports the female sporting community. At Gateley, we understand the importance of giving all genders equal opportunities from day one and we are thrilled to help young females in experiencing the value of achievement, camaraderie and the long-term benefits on mental health and confidence as a result of being part of a team sport”.
Gateley is eager to support inspiring businesses, through sponsorship and promotion on its podcast “Purpose Pod”. Honor, founder of Maiden, and her father Ollie have appeared on an episode of the podcast, discussing the importance of championing women in sport, the inspiration behind the brand, and the changes they want to make in the cricket community.
Honor Black from Maiden says,
“We are so grateful to Gateley for supporting our small business from the very beginning, providing advice and a platform for us to share our important story of female empowerment in sport and sponsoring the Rising Stars.”
From this initial partnership between Gateley and Maiden, the two companies have continued to work together, with Gateley sponsoring the “Rising Stars” initiative that Maiden Cricket has started. Budding female cricketers can join this new community, where they will receive discounts on kit, webinars from inspirational women in sports, invitations to events and many more opportunities.
Ashneet Chahal, a Rising Star who has been sponsored by Gateley says,
“I have received the clothes, and I am in love!” after opening her Maiden Cricket kit and “can’t wait to be part of your journey and see how far women’s cricket can go.”
Maiden are currently on the lookout for Maiden ambassadors – young female cricketers keen to wear the apparel on the field and inspire other girls to play and look their best.