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New Book Launch: Raising The Baobab

Updated: Feb 29

Embark on a journey of wealth discovery and legacy cultivation with "Raising the Baobab," a masterful guide crafted for anyone passionate about building a future that lasts.


Authored by Tsitsi Mutendi, a seasoned family business insider and a leading authority in family governance and succession planning, this book transcends the ordinary, offering rich insights for a wide spectrum of readers.


Whether you're entrenched in the operation of a family business, offering advisory services, or simply possess an avid curiosity about wealth management and legacy, "Raising the Baobab" speaks to you.


It's more than a book; it's a collective repository of wisdom, featuring contributions from over 40 illustrious experts in the family wealth advisory sphere.


Why is "Raising the Baobab" a must-read for a diverse audience?

  • Wealth Wisdom Collective: Benefit from the unparalleled expertise of over 40 globally-recognized authorities, each bringing their unique perspective to the complex tapestry of wealth management.

  • Inclusive Wealth Exploration: Dive into the exploration of the five essential capitals of wealth – Human, Intellectual, Social, Spiritual, and Financial – concepts that resonate regardless of your background or role.

  • A Legacy Guide for All: This book demystifies the process of legacy building, offering valuable insights into cultivating wealth that encompasses much more than financial assets.

  • Accessible Yet Profound: "Raising the Baobab" is crafted to engage readers at all levels of wealth management knowledge, presenting deep concepts in an approachable manner.

  • Universal Principles of Wealth: The strategies and philosophies within these pages apply to individuals and families in business, advisors, and the intellectually curious alike, providing timeless principles for enduring success.


"Raising the Baobab" is a beacon for those who seek to secure a prosperous future through interconnected dimensions of wealth. It's a guide that unites diverse individuals under the common goal of nurturing a legacy that withstands the test of time and transcends monetary value.


This book is your invitation to a community of thinkers, leaders, and innovators who understand that the true measure of wealth is not just in the balance sheet, but in the strength of human connections, the power of knowledge, the reach of social networks, and the depth of spiritual grounding.


No matter who you are or where you come from, "Raising the Baobab" offers the knowledge and strategies to help you lay the foundations for a lasting legacy. Order your copy today and take the first step towards a future where your wealth and values live on, generation after generation.




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FBU continues to expand and has a growing membership base around the world. Recognised as THE family business champions we have also gained recognition in both of the Top 100 Global Family Business Influencers list compiled by Family Capital. We are also the VOICE of the family business community, celebrating their contribution throughout the UK and beyond.

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Family Business United (‘FBU’) is an unparalleled rallying point and voice for the global family business community and an invaluable source of insight into the sector.  FBU is a resource for all, family businesses of all sizes and sectors, and their advisers, helping to raise the profile of the family business sector and to encourage greater awareness of the contribution that family firms make to the global economy through employment, income generation, wealth creation and charitable endeavours.

At FBU, everything we do is about the family business, creating the best resource available to help families in business get access to the resources and support they need to continue their family business journey, wherever it will take them.