Massive Rural Economy Potential Despite Short-Term Challenges
- Paul Andrews - Founder & CEO, Family Business United
- 27m
- 2 min read

The rural economy has vast potential despite facing several short-term challenges, according to the new President of the Country Land and Business Association (CLA), Gavin Lane.
Norfolk farmer Gavin, who succeeds Victoria Vyvyan as the 57th president in the Association’s 118-year history, has outlined the priorities that will be at the heart of his two-year tenure.
Immediate priorities will include campaigning against the government’s inheritance tax changes and working to secure certainty around agri-environmental schemes. Gavin is also committed to championing the positive impact of land management and the importance of inter-generational family businesses on the wider economy.
Gavin said: “Long-term family businesses are a force for good, and I believe the rural economy has vast potential. There are massive opportunities in the countryside, including for young people, and if we can unlock the planning system that will make a big difference."
“CLA members offer some of the best land stewardship in the world, at a cost-effective price to the taxpayer, and can help offer solutions on everything from housing to flood management. I want to champion that.”
On the most pressing priorities, Gavin said: “We are not giving up the fight on inheritance tax changes. The ELM schemes in England need to get back on track and we need to better understand what the government’s vision is for the countryside, as it isn’t clear or transparent."
“Businesses need stability; it leads to improved confidence and ultimately economic growth. We need a rural development policy that covers farming and family businesses, for the next ten years."
“It shouldn’t be about making ends meet but something that is really quite powerful and ambitious.”
Gavin is due to meet with Defra Secretary Emma Reynolds on his first day, and one of his first tasks will be appearing at the CLA’s Rural Business Conference.
Gavin grew up on his family farm on the edge of King's Lynn in Norfolk. At 25, he started farming on a contract farming arrangement with his father and now owns and farms land on two separate arable farms totalling 1,200 acres, both with Countryside Stewardship schemes and using regenerative farming practices. He is involved with a family residential property portfolio and with his wife, Jane, has diversified into a holiday cottage letting business.
Gavin has also chaired the Education Committee of the Worshipful Company of Farmers and is a Nuffield Scholar.
Joe Evans has been appointed CLA Deputy President, while Eliza Ecclestone becomes Vice President.





%20copy%20(4)%20copy%20(1)%20copy%20copy%20(1)%20copy%20(1)-Medium-Quality.jpg)



.png)
























