Kickers UK and JD are adding a spicy twist to the start of the school year with an exclusive back-to-school Nando’s offer. With every pair of Kickers school shoes purchased at JD, customers will receive a £5 voucher to spend in any Nando’s restaurant, the go-to after-school hangout. There are 10,000 vouchers up for grabs available both online and in-store at JD stores across the UK.
This partnership brings together three iconic names embedded within UK youth culture to give students a back-to-school experience they can share with friends.
Simon Breckon, Kickers’ brand director, says: “We’re excited to partner with two iconic names at the height of youth culture. The campaign plays homage to the authentic after-school hangouts for our teen consumer, because what’s better than grabbing a Nando’s with your mates after school?”
The supporting campaign centres on the moments of student life between hitting the books and the end-of-day school bell. From unwinding while making TikTok videos to jumping on a bike and exploring around town, the final destination always includes a visit to Nando’s.
Making its debut is a new take on the iconic Kickers fleurette. Three limited edition Nando’s fleurettes have been reworked to showcase the renowned Nando’s PERi-ometer, a Hot tag, and the Nando’s Barci logo.
Kickers is known for creating high-quality footwear that takes consumers from youthful school days into adulthood. The go-to back-to-school shoe brand has seen a resurgence in recent years, with a 79% growth in its share of the Secondary School market (2018-2022). It’s now often considered the premium school shoe on TikTok and Instagram.
The brand’s long-standing partnership with global retailer JD continues to grow each year, delivering a back-to-school collection that consumers can rely on.
The Nando’s fleurette are available on a first come, first served basis at a small number of JD’s UK stores.