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JCB DIGatron Debut As Monster Jam Partnership Announced

A new truck is set to hit the world stage to thrill families and motorsport fans after digger maker JCB and entertainment giant Monster Jam ® announced a new partnership.

The two family companies are joining forces to establish JCB as the official heavy equipment partner of Monster Jam - an alliance which has seen a new truck design added to the Monster Jam fleet known as JCB DIGatron.

It was designed in conjunction with JCB’s engineering team and inspired by JCB’s iconic construction equipment and is set to make its debut at Monster Jam in January at the Alamodome in San Antonio, Texas - the city which is also the site of a proposed new JCB factory announced last month.

JCB DIGatron will be driven by reigning Monster Jam World Finals® Racing champion Tristan England at events around the United States, wowing hundreds of thousands of fans.

At selected events where DIGatron is participating, JCB will provide equipment to support track construction as well as a JCB 457 wheeled loader for recovery purposes.

Juliette Feld Grossman, Chief Operating Officer, Feld Entertainment, said:

“The Monster Jam and JCB partnership brings together two long-standing, family businesses that are both committed to providing the highest value to our customers, including performance and innovation. We are excited to welcome JCB into the Monster Jam family.”

Alice Bamford, who is daughter of JCB Chairman Anthony Bamford, said:

“Our family is delighted by the partnership between Monster Jam and JCB."

"Our son, Otis, is the original Monster Jam fan in our family, and it is through his eyes that we realised how incredible it could be to join forces with another family business like Feld Entertainment as both companies share the same values of innovation, dedication, passion, and attention to detail. We are thrilled about the hours of entertainment that JCB DIGatron, with Tristan at the wheel, will bring to children, families, and our customers across North America!”

About Monster Jam

Unexpected, unscripted, and unforgettable, Monster Jam® features world-class athletes competing for championships on perfectly engineered dirt tracks that push these ever-evolving, state-of-the-art trucks to the limit. Beyond the 350 global live events each year, the Monster Jam brand extends off the track into the home through products, content, and merchandise that keeps the fun alive year-round. For more information, visit

About Feld Motor Sports

Feld Motor Sports Inc., a subsidiary of Feld Entertainment Inc., is the worldwide leader in producing and presenting specialized arena and stadium-based motorsports entertainment. Properties include Monster Jam®, Monster Energy AMA Supercross, and the SuperMotocross World Championship. Visit,, and for more information.

About JCB

JCB is the world’s largest privately-owned manufacturer of construction and agricultural equipment, with plants in the UK, USA, India, China and Brazil. JCB manufactures a range of more than 300 products including Loadall telescopic handlers, backhoe loaders, excavators, wheeled loaders, compact excavators, skid steer loaders, compact track loaders, aerial work platforms, rough terrain forklifts, and Fastrac tractors.


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