French Bedroom Reveals Profits In Record Trading Update

British female-founded furniture brand, French Bedroom, has announced a record breaking year of performance, with revenues up 30% year-on-year and profits increasing fivefold.

The latest trading update marks the second consecutive year of double-digit growth for the brand. French Bedroom has reported the following metrics, including:

• +15% revenue growth and doubled profits in 2023–2024

• +30% revenue growth and a fivefold profit increase in 2024–2025

This performance compares strongly against an industry average of just +1.6% ecommerce growth in the home and furniture sector.

The company has also reported standout growth across the following:

• Bed sales up 30% YOY

• Bedside Tables up 45% after broadening category choice

• French Bedroom own-brand mattresses up 58%

Founded in 2006 by Georgia Metcalfe, French Bedroom is synonymous with feminine, authentic and timeless furniture that is designed to last a lifetime. The business attributes its 2025 success to a combination of own-brand product innovation, digital transformation, and a customer-first service model:

• Gross Profit Margins have reached 60%, driven by the rapid expansion of own-brand furniture collections and a broadened manufacturing network.

• The brand’s new e-commerce site and evolved marketing channels have strengthened acquisition and retention, while a focus on premium customer experience continues to differentiate French Bedroom in a competitive marketplace.

• French Bedroom’s commitment to exceptional service is reflected in its industry-leading 4.8 Trustpilot rating, and enhanced delivery speeds that meet the expectations of its discerning customer base.

This, along with growing brand awareness, has propelled the business to new heights and French Bedroom is increasingly recognised and sought out by consumers who identify with its classic, feminine and aspirational aesthetic.

Georgia Metcalfe, Founder & Creative Director of French Bedroom, said:

“Our growth in 2025 has come from listening deeply to our customers and creating designs that genuinely resonate with how they want to live. We’ve never been interested in competing on price over quality. Instead, we’ve focused on timeless style, meaningful details, and delivering an experience that feels personal and considered."

"This has resulted in sustained growth, stronger loyalty, and a brand built on trust rather than tactics. By focusing on making timeless, quality furniture that is more valuable - not just more efficient - we’ve built something worth talking about, and worth coming back for.”

Investing in People and Partnerships

To support its scale-up plans for the 2026-2027 financial year, French Bedroom has expanded its team with new roles across customer service and marketing, ensuring the brand continues to deliver the personalised, concierge-level experience appreciated by its core 55+ AB1 customer base.

The company has also partnered with new third-party logistics and marketing agencies to accelerate its growth vision, while investing internally in a high-performance culture.

This includes staff development workshops, talent coaching, and company-wide wellbeing initiatives such as weekly weights and cardio classes.

Expanding French Bedroom’s offering

2025 has seen a year of new launches, both expanding on French Bedroom’s best-selling collections, as well as the launch of its own-brand bed linen.

French Bedroom’s best-selling Love Story Collection, named for the passion and romance behind every product, remains the cornerstone of its success and the collection has been expanded with new furniture designs, showcasing the brand’s signature blend of French elegance and modern luxury. Since increasing the collection from 15 pieces to 26, sales are up 37% year-on-year.

Building on this, the Clair de Lune Collection, launched in August 2025, quickly became one of the brand’s Top 10 Sellers by October, demonstrating robust demand for both newness and own-brand exclusivity.

The brand also entered a new product category with the launch of its first own-brand bed linen range in October, which has received an immediate and enthusiastic response from both loyal and first-time customers.

November 2025 will see the launch of The Gustavian White Collection, a reimagined take on French Bedroom’s very first furniture collection from 2006. Crafted from solid wood and finished in French white, this range pays homage to traditional French craftsmanship while reflecting modern living, balancing timeless design with today’s expectations for comfort, space, and versatility.

French Bedroom continues to look to the future with plans for a Spring 2026 furniture collection, introducing warm tones and nostalgic hues such as berry red, muted blue, brown and oatmeal, designed to harmonise effortlessly with emerging interior trends.

Looking ahead to the brand’s 20th anniversary in 2026, Metcalfe added,

“As we approach our 20th anniversary in 2026, it feels natural to pause and reflect on how our customers’ needs have evolved, not only in the products she chooses, but in how she likes to shop. When French Bedroom launched in 2006, it was considered disruptive to build a pure-play e-commerce business for luxury furniture."

"Today, our world looks very different. Our customer moves fluidly between the digital and the physical; she seeks both the warmth of nostalgia and the ease of technology. The next chapter of French Bedroom will honour both; preserving the personal, sensory touchpoints that make our brand unique, while embracing modern, scalable approaches that enhance experience and profitability. It’s about blending heart with innovation: staying true to who we are, while evolving with how our customer lives.”

Photo: L-R: French Bedroom Managing Director, Holly Yates and Founder and Creative Director, Georgia Metcalfe