Far beyond a mere recounting of events, storytelling in the context of family businesses becomes a powerful tool for shaping narratives, fostering cohesion, and gaining a competitive edge.
We asked our Global Family Business Think Tank Panel if they thought that family firms embrace their narrative/history sufficiently as a point of competitive advantage.
The results:
Do Family Firms Embrace Their Narrative For Competitive Advantage?
Yes - 26%
N0 - 67%
Don't Know - 7%