Family Business Joins G-Forces With Midlands Air Ambulance
14th August 2014 Paul Andrews
Drayton Manor Theme Park has launched its charity collaboration with the Midlands Air Ambulance Charity (MAAC), helping to raise funds for the regional response team.
As part of the partnership, Drayton Manor Theme Park will donate one penny to the charity for everyone who rides G-Force (up to a maximum of £5,000), which will help to keep its three ambulance aircraft in operation. The Staffordshire based theme park has also rebranded its G-Force rollercoaster, the official ride partner of the charity.
Midlands Air Ambulance Charity ambassador, Dr (Hon) Lee Pearson OBE CME MBE, the ten times Paralympic Gold Dressage Medallist, attended the launch, alongside members of the MAAC aircrew and the official mascot, Maac. Lee is particularly indebted to the work of Midlands Air Ambulance, following a very serious fall from a horse at his rural Staffordshire home. He was airlifted by the service and like many others in the Equestrian world owes a huge debt of gratitude to the charity and its lifesaving work.
The MAAC is one of the region’s most treasured charities, providing first class life saving care to patients across six counties in the Midlands, including Staffordshire, the West Midlands, Shropshire, Worcestershire, Herefordshire and Gloucestershire. The largest air ambulance region operating region in the UK, the MAAC has responded to over 40,000 calls since 1991, and relies purely on donations from local businesses and the general public.
Colin Bryan, CEO and Group Managing Director of Drayton Manor Theme Park said: “The Midlands Air Ambulance Charity is a fantastic cause that is at the heart of saving lives across the region. Here at Drayton Manor, we are always looking for ways to give back to the local community, and it fills us with immense pride to be able to help fund the vital work that the MAAC do.”
Jason Levy, fundraising and marketing director for the Midlands Air Ambulance Charity, added: “Drayton Manor Theme Park is one of the most popular destinations in the Midlands, so we are delighted the park chose to partner with us. We look forward to working with the theme park to help raise awareness of our life saving work, and look forward to saving even more lives with the help of the extra funding.”
Whether you’re a thrill seeker, an animal lover, young or young at heart, Drayton Manor Theme Park has something for everyone. The park is home to some of the biggest, scariest and wettest rides around, including Apocalypse, Maelstrom and brand new thrill ride, Air Race. There’s also Europe’s only Thomas Land™, which is home to 21 rides and attractions based on the ever popular Thomas & Friends™ series, as well as a sensational 4D cinema and a 15-acre zoo.
The 2014 main season runs from Saturday 29th March 2014 to Sunday 2nd November. The Fireworks Spectacular weekend is 1st and 2nd November.
To book tickets, or for more information about the park, visit www.draytonmanor.co.uk