About Magazine Luiza
Magazine Luiza, a leading national retail with 613 stores located in 16 Brazilian states in the South, Southeast, Midwest and Northeast.
From a small shop in Franca, São Paulo, to a network the size of our dream. This is the history of more than 50 years of Magazine Luiza, a leading national retail with 613 stores located in 16 Brazilian states in the South, Southeast, Midwest and Northeast.
This success story began on November 16, 1957, when the couple Your Pellegrino Jose Donato and Dona Luiza Trajano Donato acquired a small gift shop called 'The Cabinet'. From there, they founded the Magazine Luiza, a large retailer that offers over eight thousand items in products for the Brazilian family home, where the customer wants and the way he wants, through multichannel as physical stores, shops virtual, telesales and e-commerce (website). Furthermore, Magazine Luiza offers a range of services designed to facilitate consumer access to their dreams, such as offering credit and LuizaCred Consortium Luiza, aa security and stability of Luizaseg and leisure and comfort of Luiza Travel.
Magazine Luiza store
This path to success was only possible thanks to the assumptions of the 'way of being Luiza': always put people first. Magazine Luiza in the slogan "Come be happy" is more than a marketing positioning. This is the concise expression of the way of being and thinking company, grounded in their values and culture.
The nearly 24,000 company employees experience daily, this pillar of the soul of the company, working happy and encouraging customers to accept the same invitation to joy and happiness. For reasons like this, Magazine Luiza is elected, no more than 14 consecutive years, one of the best companies to work for in Brazil, according to the Great Place to Work Institute, and gained international recognition in customer service and management people, by the University of Harvard (USA).
The style cordial and respect for people, the traditional family businesses, and the excellence and professionalism, present in large companies add up perfectly in Magazine Luiza, conveying to clients the benefits of a competitive, innovative and daring, always aiming common welfare.