Riso Gallo is one of the oldest rice-growing companies in Italy. Riso Gallo started out back in 1856 with a factory in Genoa that processed imported paddy rice. At the same time, another factory was opened in Argentina to meet the requirements of the South American market.
Its success and increasing experience in the field encouraged the company to concentrate on Italian crops, and so in 1926 the Genoa factory was transferred to Robbio Lomellina in the heart of the province of Pavia, one of the most well known rice-growing regions.
In the 1940s, an intuitive hunch marked a new chapter in the history of the company and the cockerel (Rooster) symbol was created. Since illiteracy was still widespread in Argentina, the company decided to identify the different varieties of rice by using images of animals. A giraffe, a tiger, an eagle, an elephant and a cockerel (rooster) appeared on all the sacks of rice. The cockerel (rooster), which identified the best variety, soon became the company symbol and synonymous with the high quality of its products. At the same time, the company began to sell rice in retail packets.
Check out the film that explains more about their family business history.