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Stirling Distillery Secure Travellers' Choice Award


Stirling Distillery is delighted with the latest recognition for their award-winning distillery, earning a coveted 2023 Travellers’ Choice Award from online travel website Tripadvisor.


The award supports the distillery’s goal to be recognised as a top tourism destination in the city and marks the second success for their visitor experiences in 2023, having recently picked up Visitor Attraction of the Year at the annual Stirling Business Awards.


Travellers’ Choice Awards celebrate businesses that have consistently received great visitor reviews on Tripadvisor over the last 12 months, with the distillery earning over 700 five-star reviews since opening its doors back in 2019.


Situated in the heart of Stirling on the city’s castle rock, and housed within a renovated building which is said to be the location used by King James VI to stable his horses, the historic distillery produces a range of award-winning gins and whiskies alongside the industry-leading visitor experiences.


Distillery Manager Elle McCann shared her pride in the growth of the attraction over the last 12 months: “Everyone at the distillery has worked incredibly hard since we opened to continuously develop and grow our experiences into an industry-leading product for visitors to Stirling."


“With the number of guests we’ve welcomed doubling in 2023, this award is a testament to our team of passionate tour guides who work hard to tell the rich history and folklore of Stirling and give guests a truly unique taste of our city.”

John Boris, Chief Growth Officer at Tripadvisor, offered his congratulations to all award winners: “Congratulations to the 2023 Tripadvisor Travelers’ Choice winners. The travel resurgence we’ve seen throughout the past year has even further heightened the competition. Earning a Travelers’ Choice Award demonstrates that you have provided great experiences to those who matter most: your guests.”


“With changing expectations, continued labour shortages, and rising costs, this is no easy feat, and I am continually impressed with the hospitality industry’s resilience and ability to adapt. Cheers to another successful year!”

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