Exclusive Collection is raising the profile of ladies’ golf after welcoming golf influencer Lauren Prince as the face of its women’s golf offering for 2024, in a partnership that aims to boost female participation in the sport.
Prince, whose Instagram page ‘@guiltyofgolf’ has inspired thousands of female golfers since launching in 2020, will bring her distinctive style to the Exclusive Collection’s acclaimed portfolio of venues – including The Manor House Golf Club in Wiltshire, where you can experience golf on another level.
Both parties have finalised a 12-month agreement that will see regular content from Exclusive Collection venues broadcast to Prince’s growing Instagram following, while the 33-year-old will also be a welcome addition to several of The Manor House’s key tournaments and functions throughout the year.
In addition, Prince’s duties as ambassador will see her heavily involved in multiple new events specifically geared towards getting more women into golf, with more details to be announced in the coming months.
Since her first Instagram post during the COVID-19 pandemic in June 2020, Prince’s passion for golf has translated into content which has earned the support of thousands of followers. Over the last three years, her content – which often pulls back the curtain on the ins and outs of being a woman in a male-dominated sport – has taken her across the UK and beyond.
Prince said: “I’m very excited to be working with Exclusive Collection. Growing women’s golf is something I have been passionate about for a long time, and it’s clear that we share the same vision for getting as many women involved with this fantastic sport as possible."
“Living in Bath, I’ve known The Manor House for many years and been aware of its reputation as an exceptional golf venue. I’m looking forward to getting on the course again, and exploring everything else Exclusive Collection has to offer!”
Stephanie Hall, group director of sales and marketing at Exclusive Collection, said: “Lauren is a perfect fit for the Exclusive Collection – we couldn’t ask for anyone better to help us achieve our goals in growing women’s golf."
“Her passion for and knowledge of the sport is exemplary, and we can’t wait to see how she brings her trademark style to our venues, particularly at some of The Manor House’s biggest and most competitive events over the next 12 months.”
Tucked away in picturesque Cotswold countryside, The Manor House Golf Club has been a firm favourite with golfers since its course opened in 1992. Designed by former golfers and broadcasters Peter Alliss and Clive Clark, the dramatic par-72 layout is renowned for its picturesque scenery and an array of thrilling holes.