TUE 23RD APR 2019


Bringing the family business community together


Promoting The Family Factor

Do you think family businesses make sufficient use of their heritage and history in the way they promote themselves?

Discussions Responses

Howard Hackney - YES

On reflection I have to say that there is much more emphasis given to family firms on promoting themselves as such, possibly aided by the recent and c...

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Penny Webb - NO

I feel more can be done to leverage the heritage of most family firms, articulating struggles and successes and thus providing inspiration for other f...

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- NO

No. The majority of family enterprises are not leveraging the history effectively either internally, or externally. With the increasing number of fami...

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Nigel Wallis - YES

Yes. People tend to buy from those they know, like and trust and look around for affirmation that their choice is a good one. This is the reason why ...

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Every family’s heritage and history will inform what they do now, whether consciously or not.  Of course, whether that heritage and history...

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Lucy Armstrong - NO

All too often family businesses dwell on past glories rather than their real triumph of constant innovation, reinvention and adaptation.  The on...

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Alexandra Sharpe - NO

Historically, the public perception of family businesses has been mixed; on the one hand, they have been seen as integrally trustworthy and reliable, ...

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Wayne Rivers - NO

No. Of the four basic business functions, Marketing and Promotion are almost always weak, atrophied competencies in family firms. Creating visibility,...

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Andre Diederichs - NO

The average lifespan of businesses in the world is 25 years. I do not think that family businesses,  that have been around for a number of genera...

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Barbara Hauser - NO

Not as often as they could! It is so special to know that a family is working together to run a business and to give dedicated service.  That's a...

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Andrew Drake - YES

Judging by what appears on their websites, I think the majority probably do. However, there are some family businesses with an interesting history wh...

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