Turn The World Green
5th August 2019 Paul Andrews
Canterbury has unveiled the new Irish Rugby World Cup 2019 team and supporter range, to be worn by the Ireland Rugby team in Japan as the players compete on the world’s stage.
The launch signifies the start of Canterbury’s #TurnTheWorldGreen campaign which brings to life the insight that, despite the island’s relatively small population, the Ireland rugby team’s popularity is immense and backed by those living on this island and by the millions of diaspora scattered around the world.
Incorporating advanced technology and cutting-edge design, the home jersey headlining the range arrives in a familiar and patriotic Bosphorus green with subtle white trim, complemented by classic white shorts and a hyper realistic 3D silicon IRFU logo. The new Alternate jersey comes in a striking anthracite and textured white.
The jerseys feature Ogham script for ‘Aontacht‘ or ‘Unity’, representing the unique coming together of the four proud provinces of Ireland.
Canterbury, the world’s leading rugby brand, has produced a comprehensive range of match day, training and supporter wear to meet the varied needs of rugby players and fans alike. Rugby is evolving; players are getting bigger and stronger, the ball is in play for longer and the expectations placed on kit performance has never been higher.
The new Canterbury range has been put through a two year process of gruelling testing in the lab as well as on the field by elite and grassroots teams across Ireland, the UK and New Zealand. The result is a range using lightweight fabrics, wicking technologies to manage the climate and a neckline fitting of the world’s leading rugby brand.
Commenting on the launch of the new range, Simon Rowe, Head of Sports Marketing at Canterbury of New Zealand, said: “Every four years we are treated to a truly global phenomenon when the Rugby World Cup provides a platform to unite nations and cultures with the shared love for rugby."
“Our role as official kit partner to the IRFU is to provide the team with a bespoke kit, designed to meet the needs of the team and the environment they will encounter in Japan while also providing supporters with a stylish, comfortable and distinct range of replica wear allowing them to turn the world green where ever they may go.”
Ireland Rugby Player and Canterbury Ambassador, Robbie Henshaw added: “Canterbury has produced a range of kit that ticks all the boxes from a player perspective in terms of functionality, comfort and design. First and foremost the kit needs to stand up to the physical and environmental challenges that await us in Japan, but it also needs to look good on and off the pitch, for players and fans alike.”
The new Ireland Rugby World Cup 2019 range is available from canterbury.com and sports retailers nationwide.