TUE 23RD APR 2019


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London Toy Fair Beckons For Plum!

11th January 2019 Paul Andrews

Inspiring healthy active play. Plum® continue to innovate in 2019. Visit them at the London Toy Fair.

The simple joy of seeing children learn, explore and  develop confidence through play is something that is important in the modern day life, particularly to Plum, a long standing family-run brand. Excitingly for Plum, former Commercial Director and son of the founders of the  company Paul Schaffer, will take over as Managing Director for the UK and Hong Kong as of January 15, 2019.

“Our family first values and passion for play is reflected in our 2019 collection, our team have designed products that fit perfectly into family life and exhibit years of play value,”  explains Paul Schaffer, newly appointed Managing Director.

London will see the launch of a new concept of trampoline for Plum®. The WEB introduces high performance elastic webbing to the Springsafe® range, giving an alternative to the Plum® spring-based trampolines.

The award-winning Plum Discovery® also welcomes a new addition; incorporating imaginative water maze play. This entire collection still maintains all the STEAM elements that previous Plum Discovery® products comprise. It’s suitable all year round and encourages child development of fine motor and explorative skills.

Other things to expect are: new Globber lines, including the launch of their first balance bike. This, along with the preview of a new collection to COLOURS By Plum®. The Teal Wooden Deckhouse and Garden Hut encourage imaginative play, making for a colourful addition to our existing playhouse range. An activity table and sandpit will complete the look and add a splash of colour to any garden landscape.

You’ll also find Plum Play® in a store near you!

The new packaging will be on show at London Toy Fair. Stop by stand F20 22 Jan- 24 Jan 2019 to see them and theur gift box point of sale and consumer brochures; the team can’t wait to meet you!



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