Bart Ingredients Continues Growth
15th April 2014 Paul Andrews
Multi-million pound deal as family firm seeks further growth of the business.
Bristol-based The Bart Ingredients Company Limited (“Bart”), the well-known manufacturer and supplier of herbs and spices, is to expand into the wet ingredients market after acquiring the assets of Berkshire-based OTP Foods Limited (“OTP”) in a multimillion pound deal funded by Santander Corporate & Commercial.
Bart sees wet ingredients such as pastes and sauces as a primary growth area, confirmed by market statistics which show that this category is currently growing at a year-on-year rate of 15%.
Founded as Bart Spices in 1963 by Reg and Jo Bartlam, the company has grown to become one of Britain’s largest suppliers of herbs and spices. Bart led the market by becoming an organic supplier in 1998, pioneering the introduction of wet herbs with a range of ready-to-use pastes and being the first company to supply Fairtrade spice to UK supermarkets in 2005.
Bart currently supplies c.120 herbs and spices to UK supermarkets, covering a broader spectrum than any of its competitors. Along with the acquisition of OTP Foods, a specialist in wet ingredients, the funding will allow for further organic growth and see Bart capitalising on other market opportunities and growth areas.
David Collard, CEO, The Bart Ingredients Co. Ltd, said: “OTP Foods provides a natural extension to our business and a fresh outlet for our NPD skills based on real consumer insight. Our customer is particular. They want quality and pure ingredients. They want to be inspired and to try something new and exciting. They like authenticity and have a taste for the exotic. At the same time, they want products which are flexible and easy to use with simple cooking techniques, and they respond to meal solutions that combine practicality and taste."
“We can already boast several “firsts” in “wet” ingredients and we want to drive further change. There is ample scope for taking the consumer into new product areas, and we want to be the company that takes them there.”