SC Johnson Supports World’s Largest Reforestation Project
17th October 2017 Paul Andrews
SC Johnson using funds raised from its 2017 acre-for-acre match challenge to kick off the world’s largest tropical reforestation project in the Brazilian Amazon.
Through a partnership with Conservation International (CI) earlier this year to support the virtual reality film Under the Canopy, SC Johnson enlisted the public to help protect 10,000 acres of the Amazon rainforest through its acre-for-acre match campaign.
“With a manufacturing plant in Manaus at the heart of the Amazon rainforest, the issue of deforestation is personal to us, and we’re committed to helping protect this critical resource for future generations,” said Kelly M. Semrau, Senior Vice President – Global Corporate Affairs, Communication and Sustainability at SC Johnson. “We are proud that the funds from our match campaign will help Conservation International and its partners commence this impressive reforestation effort.”
“A new chapter is being written for the Brazilian Amazon. The Amazon is our greatest asset and vital to the well-being of people not just in Brazil but across the entire planet. Protecting the Amazon is not something we should think about in future terms – we have to do it now,” said Rodrigo Medeiros, Vice President of CI Brazil. "The task is challenging but we are working in partnership with SC Johnson and other organizations, connecting different objectives toward the same goal: the Amazon."
SC Johnson’s acre-for-acre match campaign garnered donations from all 50 U.S. states and 31 countries through CI’s website. The funds raised will support CI and its partners as they embark on the world’s largest tropical forest restoration project. The multimillion-dollar, six-year project, which is the result of a partnership between Conservation International, the Brazilian Ministry of Environment, the Global Environment Facility (GEF), the World Bank and Rock in Rio, will restore 73 million trees in the Brazilian Amazonia region by 2023. The endeavor will also help Brazil move toward its Paris Agreement target of reforesting 12 million hectares of land by 2030.
SC Johnson has been operating in Brazil for more than 80 years. In that time, the company’s manufacturing plant in Manaus has achieved zero landfill status, a protocol estimated to keep some 91 tons of refuse out of Brazilian landfills each year. In the 1990s, SC Johnson contributed to the protection of two reserves in Brazil’s Caatinga ecoregion. Since then, as part of the company’s work with and contributions to CI, more than 100,000 acres of land have been conserved – much of that in the Amazon region.
The Johnson family has a long personal connection to Brazil. In 1935, third-generation company leader H.F. Johnson, Jr. led an expedition up the Amazon in search of the Carnaúba palm, whose wax was the principle ingredient in the company’s products at the time. In 1998, fourth-generation leader Sam Johnson and his sons, including fifth-generation leader Fisk Johnson, retraced the historic expedition made by H.F. Johnson, Jr.
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products.