SUN 21ST JAN 2018


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Bouquets Good Enough To Eat!

5th January 2018 Paul Andrews

The sibling team behind Australia’s largest network of gift delivery stores, Edible Blooms, are set to shake up the gifting game with the launch of their new brand, Gift Rebellion. 

Inspiring people to gift differently, Gift Rebellion is bringing the WOW to gift giving and making the ordinary extraordinary with a quirky and unique range of handcrafted bouquets that are truly good enough to eat – and drink! 

Created with top notch ingredients that bring warm and fuzzy feelings, the chocolate bouquets are perfect for those brave enough to gift differently, whatever the occasion.

Gift Rebellion is the brainchild of confectionery savvy sisters, Kelly Jamieson and Abbey Baker, who founded Edible Blooms in 2005. Fast forward 12 years, Edible Blooms is now a leading company in Australia and New Zealand with its bouquets delivered every 2 minutes to a home or an office. 

But with a desire to spread joy to the world, Kelly and Abbey are taking everything they’ve learnt with Edible Blooms Down Under and are planting the next chapter of their global expansion in the UK under the new moniker of Gift Rebellion. 

Here to switch things up, Gift Rebellion opens with the promise to deliver orders to customers in London on the same day as purchase, and next working day for the rest of the UK and Europe. With free next day shipping as standard, Gift Rebellion is ripping up the rulebooks to make its unique floral experience even sweeter.

Abbey Baker, Gift Rebellion Co-Founder, says: “We’re so excited to launch Gift Rebellion in the UK! Our crazy vision to bring together innovation, technology and happiness through the art of gift giving has been putting smiles on faces across Australia and New Zealand for over a decade, and now it’s time for London to get in on the action."

“There’s nothing quite like the feeling you get from nailing the perfect gift, and Gift Rebellion is here for everyone who is fed up of giving family and friends the same old boring flowers, pyjamas or socks!”

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