Celebrating 60 Years Of LEGO® Bricks
27th January 2018 Paul Andrews
60 years ago, the simple idea of adding tubes inside a plastic brick turned into one of the most exciting and influential toys in the world – the LEGO® brick.
Since then, LEGO play has been about the joy of building and giving every child the chance to shape their own world through inventive play.
“LEGO play is powered by imagination and curiosity, and the LEGO brick is at the very heart of it – putting the bricks together and taking them apart over and over, with imagination as your only limit. This helps young minds to stay open, keep exploring and develop skills essential for the 21st century, such as creativity, collaboration and problem solving,” said Julia Goldin, Chief Marketing Officer, the LEGO Group.
The LEGO Group began producing a plastic brick in 1949, but it was not until nine years later, in 1958, that the LEGO brick we know today was born. It took several years of iterations to find the iconic design, which has not been changed significantly since. The unique design and the uncompromised focus on quality and safety during the past six decades ensures that two LEGO bricks produced 60 years apart can still fit together.
The LEGO brick has proven timeless due to its great quality, opportunity for constant reinvention and endless hours of fun. LEGO play appeals to all generations and remains as fun and relevant today as it was in 1958, inspiring generations of builders, creators and dreamers through the power of play.
While the LEGO Group has constantly created new ways to play, its original mission has never changed: to build children’s future through play and imagination. Each year, our consumer service teams receive thousands of heart-warming letters from young LEGO creative geniuses, who are constantly reminding us of our mission. Here are just a few examples:
“It’s like you can just hop into a different world you can transform into a paradise with only your mind,” said Helen (age 11).
“I love it because you can build and play and use your imagination,” said Lincoln, (age 7).
“All children are imaginative and begin their journey through life with incredible potential, curiosity and creativity. Playful learning experiences are important in helping children maintain this creativity and curiosity through-out life. We want to fire up the imagination of young generations to come too, and continue to inspire children to dream of worlds we’ve not yet imagined,” said Julia Goldi
LEGO founder Ole Kirk Kristiansen launched the first bricks called Automatic Binding Bricks in 1949. Four years later the name was changed to LEGO Mursten (Danish for LEGO bricks) and they came in five colours: white, red, yellow, blue and green.
The original bricks were hollow, so they had limited clutch power. Children could build models, but they could fall apart if moved, or if the structures tipped over. While children played with tubeless bricks, the work to improve the clutch power intensified, lasting until 1958 when the current LEGO brick design was perfected.
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials.
Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.